
Kellee Maize built a 1M+ download career as an independent artist without a major label — using guerrilla marketing, organic digital strategy, and relentless community building. These guides aren't theoretical. They come from 15+ years of figuring it out in real time.
Start with the music industry and music marketing fundamentals -- what works for independent artists in the current landscape
Use the TikTok and social media guides to build audience without a budget
Read about Spotify promotion and playlist strategy for indie musicians




