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Music Biz

Music marketing, promotion, and industry guides for independent artists — from TikTok and Spotify strategy to guerrilla campaigns, organic growth, and building a sustainable music career without a label.

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Pittsburgh-based female rapper Kellee Maize poses for an album promo in front of The Point in downtown Pittsburgh
about this section

Music marketing advice from someone who actually did it.

Kellee Maize built a 1M+ download career as an independent artist without a major label — using guerrilla marketing, organic digital strategy, and relentless community building. These guides aren't theoretical. They come from 15+ years of figuring it out in real time.

Start with the music industry and music marketing fundamentals -- what works for independent artists in the current landscape

Use the TikTok and social media guides to build audience without a budget

Read about Spotify promotion and playlist strategy for indie musicians

Artwork featuring Kellee Maize on a tarot card promoting her album Crown
female rapper Kellee Maize performs at a concert in NepalKellee Maize promo photo for her new album
1M+
DOWNLOADS
Built independently, no major label
15+
YEARS IN THE INDUSTRY
Navigating the music business as an independent
6
ALBUMS RELEASED
Self-managed from recording to release

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