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Business + Finance

Business guides for creative entrepreneurs and independent artists — building a brand, managing a creative business, navigating the intersection of art and commerce, and staying true to your values while growing.

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Pittsburgh-based female rapper Kellee Maize poses for an album promo in front of The Point in downtown Pittsburgh
about this section

Business advice for people who built something real.

Kellee Maize has run her own creative business as an independent artist for over 15 years — managing her brand, her releases, her marketing, and her community relationships without a label or a management team doing it for her. These guides reflect that hands-on experience.

Read about building an artist brand including identity, visual presence, and authentic positioning

Explore creative business fundamentals, from pricing your work to managing your time

Learn from Kellee's music marketing approach -- guerrilla strategy, organic growth, and community-first thinking

older woman in a leadership role at work
woman of color thriving as a workplace leaderwoman bent over her desk reviewing business documents
15+
YEARS IN BUSINESS
Independent creative business since 2009
1M+
DOWNLOADS
Proof of concept — built without a label
0
LABEL DEALS
Everything built independently and on her own terms

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