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The Must-Have Eco Friendly Makeup Brands You Need in 2021

The seven best and ethical makeup brands on the market right now

So you’re in search of good quality, sustainable, and eco-friendly makeup?


Fortunately, it’s less complicated than it sounds. There are increasing numbers of brands coming out of the woodwork with high quality, sustainable makeup products that will suit your standards while simultaneously reducing your carbon footprint. Here are seven of the best brands offering wonderful and environmentally friendly products for your makeup bag. 


All of these brands are made of completely vegan ingredients and are entirely cruelty free. That way, you know that these products are good both for you and the planet, giving you no reason not to try them out! 


The Color Therapy Set featuring lip color, highlighter, and eye shadow, all cruelty free, vegan, and ethically sourced. Image courtesy of Fat and the Moon.

Fat and the Moon

All of Fat and the Moon’s products are cruelty free, vegan, non-toxic, palm oil free, ethically sourced, and thoughtfully packaged to minimize waste. They sell hundreds of different products in the categories of  makeup, first aid materials, baby products, skin care products, shampoos, shower gels, moisturizers, bath soaks, perfumes, deodorants, and clothing apparel, and their products get five star reviews across the board. This article is all about makeup, so let’s take a closer look at what Fat and the Moon has to offer. 


Fat and the Moon sells four categories of makeup: Lip paint, eye coal, stains, and highlighters. The lip paints come in six colors, and each color is depicted on models of different skin colors to show that each shade can work for the diverse population of makeup users. The eye coal comes in four heavily pigmented colors, all also shown on a variety of skin tones. The stains come in two shades and can be used as lip color and cheek stain. 


The highlighters come in three shades, and like the lip paint and eye coal, are demonstrated on multiple skin colors on the website, showing both the quality and accessibility of this brand. The products are very reasonably priced, ranging from $14 to $24 dollars for single items depending on category. There are also sets for sale that combine items across categories if you’re looking for more than one type of product. Be sure to check out all that Fat and the Moon has to offer! 



Clean-Faced Cosmetics zero waste cake mascara and eyeliner pictured above. Image courtesy of Clean-Faced Cosmetics Etsy page. 

Clean-Faced Cosmetics

Laura, the woman behind Clean-Faced Cosmetics, sells her products from Etsy. Some of her products have also made their way to Amazon. She boasts over 15,000 sales on her Etsy page, a feat made even more remarkable by the fact that Clean-Faced Cosmetics is a one-employee business. All of the products are cruelty free, and most are completely organic, plant based, mica free, and zero-waste. Because the products are homemade, they are completely customizable based on consumer’s preference. Portions of the proceeds made from Clean-Faced Cosmetics also regularly go to the Rainforest Trust, the NAACP Defense Fund, and the Dave Thomas Foundation for Adoption, meaning not only are you making an eco-friendly choice, but also a philanthropic one. 


There are a variety of options made by Clean-Faced Cosmetics, from classic makeup products like mascara, eyeliner, eyeshadow, lipstick, to some more specialty items like lash lengthening primers, liquid bronzers, and custom foundation shades. The eyeliners and mascaras come with applicators made out of bamboo, part of what makes them so sustainable. Clean-Faced Cosmetics also encourages customers to reuse the packaging their products come in, offering a container refill service on the site. Check out all of the shades and products Clean-Faced Cosmetics has to offer, and be sure to take advantage of the no extra charge customization options! 


Beach Rose Lip Tint by Plant Makeup pictured above. Image courtesy of Plant Makeup’s Etsy page.


Plant Makeup

The creator of Plant Makeup, Jes, has a passion for all things plant based and sustainable. Plant Makeup’s products are all made using organic, non-GMO, palm oil free, cruelty free, and sustainably sourced ingredients. The products are packaged in completely recyclable or compostable materials, making Plant Makeup sustainable across production. Plant Makeup offers everything from foundations to lip balms to eye colors. They also make face washes, aromatherapy sprays, shampoos, and bruise balms. 


Like the name, the products are plant focused, with every ingredient in every product being derived from plants. There are no synthetics or preservatives to be found in any of their products. Additionally, all the products are cruelty-free, meaning they are never tested on animals. Most of them are vegan, but a few contain organically sourced beeswax or honey so be sure to check the label if you’re looking for vegan products. You can order Plant Makeup products from their website or Etsy page. 

The “beauty basics” trio featuring a fruit-pigmented eyeshadow and highlighter palette, mascara, and vegan makeup brush pictured above. Image courtesy of 100% Pure.


100% Pure

100% Pure makes makeup products from lip balms to mascaras that are colored and dyed out of fruit juices and pigments. Their products are cruelty free, non-toxic, palm-oil free, ethically sourced, and thoughtfully packaged. Most of them are also vegan, although some do contain beeswax, so be sure to check the label. The products all come in recyclable containers, and all applicators are vegan. 


100% Pure’s products have the reviews and visual appearance of high end cult favorite beauty suppliers like Sephora or Ulta, without the negative environmental impact. Their products look the most like products you would find at a traditional beauty store out of the products on this list, making them even more impressive and desirable. 


The products are on the pricier side, but the reviews speak for themselves. All of their products boast hundreds of happy consumers, showing that these products are worth every last penny. Many of their products have been finalists in the Clean Beauty and Eco Excellence competitions, which also speaks to their value. Whether you’re looking for lip balm or full coverage foundation, there is something for you at 100% Pure. 


Elate Cosmetics’ “Intrepid” pressed natural eyeshadow trio pictured above. Image courtesy of EarthHero.


Elate Cosmetics 


Elate Cosmetics makes cruelty free, vegan, non-toxic, palm oil free, ethically sourced, and thoughtfully packaged products. Elate Cosmetics has also begun to make as many of their products zero-waste as possible. 


Elate Cosmetics’ brushes and applicators are made out of bamboo and vegan ingredients. They make standard makeup products, like lipsticks and mascaras, as well as some harder to find products, like waterproof eyeliners. Waterproof eyeliners that are made without chemicals or harmful ingredients can be hard to find, so be sure to take advantage of Elate Cosmetics’ natural options! 


Elate Cosmetics also works hard to offset their carbon emissions by donating to multiple different charities including the David Sheldrick Wildlife Trust, so you know your money is going to a good place. 


Dab Herb Makeup’s organic, vegan, acne and age defying concealer pictured above. Image courtesy of Dab Herb Makeup on Etsy.


Dab Herb Makeup


Dab Herb Makeup makes a huge range of cruelty free, vegan, non-toxic, palm oil free, ethically sourced, and thoughtfully packaged makeup products. A lot of their products are also zero-waste. They make things from lip paints, to face luminizers, to eye pigments, to foundations, everything coming in a diverse variety of shades and colors to accommodate makeup users of all skin tones. 


Many of their products come in refillable glass containers, and if you take advantage of their refill option, you get the products at a discounted price, showing Dab Herb’s commitment to the environment. 


Besides makeup, Dab Herb has a skin-care line, deodorants, and breast balm for breast-feeding mothers. 



Dirty Hippie’s zero-waste mineral cream concealer pictured above. Image courtesy of Dirty Hippie’s Etsy page. 


Dirty Hippie 


Dirty Hippie is an Australia based, family owned and run cosmetic company devoted to ethically sourced, cruelty-free and vegan makeup products. All of their products are made with non-toxic ingredients. They are also a certified zero-waste company, which is a huge accomplishment. 


As for packaging, they use recycled and compostable paper, as well as recyclable or reusable glasses and tins. They print their labels with vegetable based ink, making their products eco-friendly down to the smallest details. 


They offer a huge variety of products: foundations, bb creams, powders, primers, eyeliners, eye shadows, mascaras, brow powders, blushes, lipsticks, and cheek tints. They also have a substantial skin and hair care line, so be sure to check that out as well. 


The products are very reasonably priced, with items ranging from $5 to $27 depending on size and product on their Etsy page. Their items are also sold by Biome, with slightly higher prices but bigger sizes. 


Dirty Hippie is one of the most popular eco-friendly makeup companies, with thousands of happy customers that speak to the overall quality of their products. Be sure to check them out, along with the others on this list, to find your new go-to, sustainable, favorite products. 


It’s so awesome that companies like these are coming out with products that can both give you amazing, high end level results and also keep your skin and the environment safe! Find products and companies you’ll feel good about supporting while maintaining your go-to look!


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Macie Gelb

Macie Gelb is an undergraduate student at the University of Pittsburgh studying english writing, gender studies, and legal studies.
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