Growing your brand doesn’t have to be hard. The following will explore a few easy steps you can take to help improve your branding and share it with the people who need it most.
In the most basic sense, your brand is people’s impression of you. It’s how you’re seen by your current customers and potential customers. It’s what people say about your work and the experience of interacting with you. You can think of your brand as your business’s personality. A brand can draw people into your work and result in your business growing. It can also result in people moving away or avoiding your work. When you start to see branding as all aspects of your business’s personality, it becomes easy to see that branding opportunities are all around you.
If your business is online, you’re probably releasing content every so often. The voice your content is written in, and the purpose of your content can help dramatically contribute to your brand. Many people, due to years of the school system, have come to believe that academic writing is good, proper writing, and everything else is bad or sloppy. When it comes to branding, this isn’t true. Academic writing tends to come across as robotic and unnatural. Many people are drawn to more conversational writing, especially as artificially produced writing is finding its way to every platform online. You don’t want to sound like a robot (unless your brand involves selling robots); you want to sound like a human being. If this is something you struggle with, you can always reach out to a professional copywriter.
When you’re looking to expand brand awareness, you likely are hoping to come up in more people’s searches. When it comes to SEO, many think that one-size-fits-all, but this isn’t the case. It’s important to understand that when you’re selecting keywords and focusing on your search engine optimization specific to your audience’s needs. This means that SEO for roofing companies will be dramatically different than SEO for a veterinary clinic. People who need your services are going to be entering questions into search engines. If you create content that answers these questions. Start with your audience’s needs and curiosities whenever you’re making SEO decisions.
While many people talk about consistency when referring to online presence and social media engagement, not enough people talk about consistency when it comes to your aesthetic. This means that the content you’re releasing should be, at least in part, visually connected to your past content. This might mean applying similar editing to all your photos, writing in the same voice and style, using the same logo and color scheme across platforms, and much more. This will help people know when something has been provided by you. If they can’t recognize what you put out as part of your business, they can’t use it to reshape their sense of your brand.
The above information should have made it clear that there are lots of little ways to expand your brand. Many of the suggestions involve tweaking tasks that you’re probably already creating. Sometimes little changes can make major impacts.