The Best Purple Toothpaste to Actually Help Whiten Your Teeth

Are you insecure about your teeth, or often wish you had a whiter smile? Ditch the whitening strips and try purple toothpaste.

women smiling

Rather than damaging your teeth with harsh chemicals and abrasives, purple toothpaste uses color correcting technology to whiten the appearance of your teeth. The color purple neutralizes the yellow stains, making your teeth appear whiter and reduces the appearance of stains. It’s important to note that the color change purple toothpaste causes is temporary, which means you have to keep using it. 

Here are six of the top purple toothpastes on the market: 

Hismile V34 Colour Corrector Serum

V34 Colour Corrector Serum product carousel 5
Image courtesy of Hismile’s website

Hismile V34 Colour Corrector Serum is a non-invasive, temporary teeth whitening treatment that uses color correcting technology to improve the appearance of tooth color. The serum contains a meticulous balance of two water-soluble dyes that form a deep violet tone, which counteracts the yellow hues in teeth to reveal a brighter, whiter smile.

This toothpaste costs $29. 

Click here to buy the toothpaste.

Here are two public reviews

“This is the first time in my life that I impulse purchased something that I saw an ad for and was genuinely amazed! It works exactly as shown; you can literally see your teeth lightening as you’re brushing it on and it takes less than a minute. No uncomfortable feeling on your gums like white strips, and it doesn’t even taste bad. No clue how long my teeth will stay white, but worth it regardless! I will definitely be brushing it on before any events from now on.” - Samantha, Amazon
“This product has changed my smile so much! I have really sensitive teeth from having braces and I was looking for a good way to whiten my teeth. I have tried whitening strips and other methods before and my teeth would always hurt after using the other products, but this is such a good product my teeth don’t hurt after using it! I have recommended all my friends to use this if they want a quick way to whiten their teeth. The box says to use two pumps of the product but I like to use it with 3 or 4 depending on the day.” - Riley, Amazon

Crest 3D White Brilliance Teeth Whitening Purple Toothpaste

Image courtesy of Target’s website

Crest 3D White Brilliance Teeth Whitening Purple Toothpaste is a whitening toothpaste that uses a unique purple pigment to help remove surface stains and reveal a brighter smile. The toothpaste also contains fluoride to help prevent cavities and tartar buildup. It is effective at removing surface stains and stain protection, leaving teeth feeling clean and refreshed. 

This toothpaste costs $6.99. 

Click here to buy the toothpaste.

Here are two public reviews

“I picked this up on a whim and then put it away after I had whitened my teeth. Before that happened, I needed toothpaste so I started using it. After a couple of weeks or less, I was checking out a tooth and suddenly noticed how much whiter my teeth looked. I have now started the whitening process, and this just helps it along and makes the process faster. Well worth the money especially if you don't want to go through a whitening process but want a brighter smile. I will continue to use it.” - Valerie, Target. 
“This toothpaste is great. The whitening really works. It also keeps my mouth fresher for a lot longer. Tastes good too. I like the size of the tube. I’m definitely switching to using the toothpaste only from now on!” - Austin, Target. 

Meto Purple Toothpaste 

Image courtesy of Amazon’s website

Meto Purple Toothpaste is a whitening toothpaste that uses color correcting technology to help neutralize yellow teeth and reveal a brighter smile. The toothpaste is formulated with a purple pigment that counteracts the yellow hues in teeth, making them appear whiter. It also contains fluoride to help prevent cavities and tartar buildup. The toothpaste also has a foaming consistency. 

This toothpaste costs $11.99. 

Click here to purchase the toothpaste.

Here are two public reviews

“This product was not what I was expecting. I was expecting a paste, tooth paste. This product was a foam. I did like it. Has a minty flavor, not overwhelming. It didn't leave my mouth dry like most whitening products. Overall I would recommend it.” - Alan, Amazon 
“I’ve used this for about a week and as an ex heavy smoker, coffee and tea drinker, it works as it says. The packaging is convenient as the cap works as a rinse cup also. I also have super sensitive teeth and this didn't bother them at all. Will order more.” - Porsha, Amazon

Viebeauti Purple Toothpaste

Image courtesy of Amazon’s website

Viebeauti Purple Toothpaste is a whitening toothpaste that uses color correcting technology to help neutralize yellow teeth and reveal a brighter smile. The toothpaste is formulated with a purple pigment that counteracts the yellow hues in teeth, making them appear whiter. It contains fluoride to help prevent cavities and tartar buildup, and is also vegan and cruelty-free.

This toothpaste costs $19.99. 

Click here to buy the toothpaste.

Here are two public reviews

“My husband and I were both smokers and coffee drinkers, so we've used many different teeth whitening products over the last 25 years. I really like this toothpaste. So much better than trays that you fill with "gloop" that have to sit in your mouth for a while (and can damage the enamel) or those strips that move around and have a horrible taste. I noticed a difference with this toothpaste the first day in getting off some surface stain, and my teeth are getting whiter the more I use it. You don't need very much, it tastes good, and the price is much better than similar products. Will definitely buy it again!” - Elise, Amazon
“This product worked amazing. I was skeptical at first but once I tried it I was shocked with the results and that it actually worked. I recommend this product to anyone who would like to bright up their smile.” - Aiden, Amazon 

BLAQ Ultra Violet Color Corrector Serum

Image courtesy of Amazon’s website

BLAQ Ultra Violet Color Corrector Serum is a purple toothpaste that is fluoride-free and peroxide-free, making it a safe and gentle option for those with sensitive teeth. Like similar toothpastes, the serum is formulated with a violet pigment that counteracts the yellow hues in teeth, making them appear whiter.

This serum costs $17.

Click here to buy the toothpaste.

Here are two public reviews

“This product works hands down the best and has virtually no impact on your teeth except making them look whiter. 10/10 recommend.” - A, Amazon 
“Product tastes great and is super simple to use. I love how shiny and white my teeth came out afterwards!” - Chynell, Amazon 

RUIGEQIJI Purple Toothpaste for Teeth Whitening

Image courtesy of Amazon’s website

RUIGEQIJI Purple Toothpaste  contains a purple pigment that counteracts the yellow hues in teeth, making them appear whiter. It  also contains fluoride to help prevent cavities and tartar buildup. It is easy to use and non-abrasive. This product also has a foaming consistency, unlike normal toothpastes.  The toothpaste can be used by adults and children over the age of six, but is not recommended for those with sensitive teeth.

This toothpaste cost $24.50. 

Click here to purchase the toothpaste.

Here are two public reviews

“I’ve been using purple shampoo for years but just recently heard of purple toothpaste. I LOVE this!!! Surprisingly it really does make your teeth whiter. I just wish I thought about taking before and after pictures but looking in the mirror, I could see a difference after the first use. I pretty much drink coffee and tea all day & I had some significant staining going on. The foam is great & not too minty but more refreshing.” - Marlene, Amazon 
“I am a coffee drinker and cigar smoker. I have used this product for about 10 days now and not religiously having missed a day or two. Nevertheless, I saw a change in the whitening of my teeth. I don't know how long the change will last but I believe you need to be diligent in staying up with the application. The taste is not bad and applying the application and removing it is simple. I’m pleased with this purchase.” - Jay, Amazon 

If you’re looking for a less uncomfortable route to a brighter smile, purple toothpaste is the way to go.

Allison Radziwon

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