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3 Companies That Went Plastic Neutral

Did you know that 300 million tons of plastic gets created yearly? Even more frightening, 50% of that plastic is single-use only. In the past ten years alone, we have made more plastic than we have in the last century.

Plastic pollution has become one of the most pressing environmental issues as the booming production of disposable plastic products overwhelms the world’s ability to deal with them. 


Many of these plastic products produced, such as plastic bags and candy wrappers, have a lifespan of mere minutes to hours, yet they may remain in the environment for hundreds of years.

An estimated 13 billion plastic water bottles are disposed of each year. Just one plastic bottle takes about 450 years to break down and decompose. Image courtesy of Australian Museum.  
An estimated 13 billion plastic water bottles are disposed of each year. Just one plastic bottle takes about 450 years to break down and decompose. Image courtesy of Australian Museum.  

 The environment plays a crucial role in the sustainability of life on Earth and all living things depend on the resources the planet provides in order to survive. One of those resources is the ocean. Scientists estimate that 50-80% of the oxygen production on Earth comes from the ocean. 

The reduction of the amount of oxygen in the oceans will have profound effects on ocean biodiversity. Image courtesy of iflscience.com.
The reduction of the amount of oxygen in the oceans will have profound effects on ocean biodiversity. Image courtesy of iflscience.com.

About eight million tons of plastic enters our oceans each year, having a devastating impact on the marine environment.


Picture shows a loggerhead turtle suffering entangled in an old plastic fishing net in the ocean. Image courtesy of bbc.com.
Picture shows a loggerhead turtle suffering entangled in an old plastic fishing net in the ocean. Image courtesy of bbc.com.

Millions of animals are killed by plastics every year, from birds to fish. In most cases, the animals are killed by entanglement or starvation due to the plastic pollution. Either these animals get caught and tangled up in plastic products like discarded six-pack rings and are strangled to death or they are mistaking the plastic products for food. When animals ingest plastic, they are unable to digest it and end up dying of starvation. 


The first thing that is needed is to cut off the supply of plastic entering our oceans. What we do in the developed world is important. 

What is Plastic Neutrality?


Becoming plastic neutral is the most effective way you can help stop plastic entering the oceans. Plastic neutrality  is the concept of measuring, reducing, and offsetting a company’s plastic footprint. A plastic footprint is a certain weight of plastic in kilograms that is used every year. Being plastic neutral means that for every amount of plastic produced, an equivalent of plastic waste is recovered and removed from the environment by an individual or company through recycling and waste management efforts. This means that for every purchase of a product from that individual or company will have a net-zero plastic footprint. Keep in mind, being plastic neutral is not the same as being plastic free which implies that a company doesn’t use any plastic at all in its business operations. 


  1. Evian

As companies around the world aim to boost their credentials in regards to helping the environment, more consumer goods groups continue to undertake pledges on recycling plastic.


Evian, Danone’s popular mineral water brand, has made the pledge to go plastic neutral. Danone is the world’s third-largest bottled water company. The company offers a uniquely sourced spring water that is refreshing and naturally hydrating, with nothing added for taste, so you can reach your natural peak


The French company has made the pledge to only produce bottles which are 100 percent recycled by 2025. Compared to the present bottles of Evian, which make up only 25 percent of recycled material. 

Evian is a French company that bottles and commercialises mineral water sourced from Évian-les-Bains, on the south shore of Lake Geneva. Image courtesy of marieclaire.co.uk. 
Evian is a French company that bottles and commercialises mineral water sourced from Évian-les-Bains, on the south shore of Lake Geneva. Image courtesy of marieclaire.co.uk

Not only does Evian state they are going plastic free, but carbon neutral as well. The company recently introduced their new zero-carbon bottling plant, the first action for change in the business. Evian became certified as carbon neutral by measuring and reducing their carbon emissions at each stage of the bottle’s life cycle, from the materials used, to production, transportation and recycling. The remaining emissions of carbon are then offset through the company’s work with Livelihood Funds, in which it has planted more than 130 million trees. 

People come together to plant native trees to help enrich ecosystems. Trees benefit us in many ways. While trees grow, they help stop climate change by getting rid of carbon dioxide in the air, storing carbon in the trees and soil, and then releasing oxygen into the atmosphere. Image courtesy of discovermagazine.com. 
People come together to plant native trees to help enrich ecosystems. Trees benefit us in many ways. While trees grow, they help stop climate change by getting rid of carbon dioxide in the air, storing carbon in the trees and soil, and then releasing oxygen into the atmosphere. Image courtesy of discovermagazine.com

Last year, Evian was globally certified as carbon neutral by Carbon Trust.  Carbon Trust’s mission is to accelerate the delivery of a sustainable, low carbon economy by helping businesses worldwide to reduce carbon emissions and increase resource efficiency. 


  1. Nestlé

Nestlé Waters has announced its collaboration with the Alliance for Water Stewardship (AWS), a global member collaboration of businesses committed to local water resources through the adoption and promotion of a universal framework for the sustainable use of water.

Nestlé has made their commitment that 100 percent of their packaging will be recyclable or reusable by 2025. Compared to their current plastic packaging being made up of only 62 percent recyclable or reusable materials. 

Nestlé’s production line of Carnation Evaporated Milk. Nestlé is a Swiss multinational food and drink processing corporation headquartered in Vevey, Vaud, Switzerland. Since 2014, Nestlè has become the largest food company in the world. Image courtesy of takepart.com. 
Nestlé’s production line of Carnation Evaporated Milk. Nestlé is a Swiss multinational food and drink processing corporation headquartered in Vevey, Vaud, Switzerland. Since 2014, Nestlè has become the largest food company in the world. Image courtesy of takepart.com


The company is working with different packaging concepts to shape a waste-free future.

Being the world’s largest food and beverage company, such system-wide change takes time but Nestlé is committed to achieving these aims and to creating a world without waste. 


  1. Nature’s Logic

Nature’s Logic is an all-natural pet food brand and has become the first certified plastic neutral brand within the pet food market. Nature’s Logic has also become the first pet food to contain 100 percent natural ingredients, sourcing all of the nutrition from whole foods.

The brand manufactures dry, wet and lightly cooked frozen cat and dog foods, baked dog treats, freeze-dried cat treats and raw dog formulas. Nature’s logic even makes supplements for dogs and cats as well as all-natural and biodegradable cat litter. 

 

Nature’s Logic is a premium pet food and treat brand focused on all-natural, whole-food nutrition and sustainability. Nature’s Logic becomes the first pet food company that uses environmentally friendly business practices. Image courtesy of petfoodprocessing.net. 
Nature’s Logic is a premium pet food and treat brand focused on all-natural, whole-food nutrition and sustainability. Nature’s Logic becomes the first pet food company that uses environmentally friendly business practices. Image courtesy of petfoodprocessing.net


CEO David Yaskulka, shows his devotion to growing the business in an environmentally and socially responsible direction by going plastic neutral and the use of renewable energy to create the product. 

The company is a part of the Pet Sustainability Coalition, a nonprofit organization that accelerates sustainability in the pet industry as well as sponsors initiatives like the Free The Ocean in order to help the removal of plastic from the oceans. 

Plastic neutrality is what helped separate Nature’s Logic from its competitor brands. 



The plastic neutral framework allows for companies to assess their plastic footprint and take action to change it. If the ecosystem of brands continues to work together, we can reduce waste and reinstate nature’s balance.


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Nikki Novick

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